Featured Member Business

Mitchell Subaru

The Mitchell Subaru dealership is located at 71 Albany Turnpike in Canton, Connecticut.

Established in 1972 by founder Walter Mitchell, the dealership is proud to be Connecticut’s first Subaru dealership, and provider of the brand vehicles, service, and parts to the entirety of the state and southern New England.

Based on Walt’s principles of treating others as one expects to be treated, and listening to every client’s voice to ensure complete and open communication, the organization has enjoyed over forty years of business growth, and deepening relationship with the town of Canton and its community. It has expanded facilities more than once to accommodate the increasing popularity of the Subaru brand, the loyalty and dedication of returning customers, and the introduction of new generations of family drivers to what we believe to be the essential New England vehicle.

Most recently, we underwent a complete facilities upgrade to certify ourselves as a Subaru Eco-Friendly dealership, using recycled and low-carbon footprint building materials, high efficiency lighting and water systems,

Love-PromiseThrough our many “Love Promise” events throughout the year in conjunction with Subaru, we have successfully raised funds, support, and awareness for local organizations including schools, animal shelters, and one of our closest allies, the Connecticut Children’s Medical Center.

We’re a regular site for CT Greyhound Adoption events, and through the Mitchell Auto Cares community outreach program, have sponsored Canton nonprofits such as Arc of the Farmington Valley (also known as FAVARH), SpiritHorse Therapeutic Riding Center of Canton, and the Roaring Brook Nature Center.

From before they first enter our showroom, to long after they drive off, all of our customers here at Mitchell Subaru are customers for life. Being Subaru owners ourselves, it’s only fitting that we’d provide our drivers with the kind of courtesy, service and respect that we would expect. We know that the people who do business with us are our neighbors, the members of the same community we are a part of, and whom we are proud to serve.

Mitchell Subaru was the host of the March┬áBusiness After Hours. Watch this YouTube video of the event: March 2018 Business After Hours. Photos of the event can be found on Mitchell’s Facebook page: March 2018 Business After Hours Photos.

We can be found conveniently on Route 44, online at, by phone at 860-693-7723, socially on Facebook, Instagram, Twitter, or YouTube.